Episodes
Humour in B2B Marketing?
In this episode of B2B Marketing Pint, Brendan & Brian sit down with Jim Shields—award-winning filmmaker, storyteller, and the creative force behind The Inside Man and Restricted Intelligence—to unpack what B2B marketers can learn from entertainment. Jim has spent decades proving a simple point: peo...
The AI Lie: Volume Isn't Revenue
Crack open one of the biggest misconceptions in AI-driven marketing: more output does not mean more revenue. Brendan and Brian sit down with Karla Congson, CEO & CTO of Agentive, to cut through the hype and get real about how AI is actually impacting B2B marketing performance today. They dig into wh...
How Do B2B Buyers Behave? Behavioral Science for Marketers
What really drives B2B buying decisions? In this episode of B2B Marketing Pint, Brendan Ziolo and Brian O'Grady sit down with behavioral scientist Pauline Kabitsis to unpack how behavioral science can help marketers build better campaigns, landing pages, onboarding flows, and product experiences. Pa...
Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue
Direct mail isn't dead. It's back and it's smarter. In the Season 2 premiere of B2B Marketing Pint, we're joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it's not your grandparents' ...
Your Emails Don't Suck—Your System Does
🎙️Is email dead? Not even close. In this final pour of Season 1, Brian and Brendan sit down with Pierce Ujjainwala, co-founder of Knak, to unravel the persistent myths and modern complexities of email marketing in 2025. Pierce breaks down why emails aren't the problem—it's the bloated systems and l...
It's called Go-to-Market for a Reason: Let's Get Out of the Office
Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to...
🎧Earned Media or Bust: Why PR Beats Paid in the Long Term
Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table. They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibi...
🌍 Marketing with a Mission: How to Make a Clean Break
What happens when a seasoned B2B tech marketer follows her passion into climate tech? In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a...
When You Have AI, Who Needs a Dashboard?
Brendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually useful—and why def...