Episodes
🐊 Wrestling the SEO Crocodile
SEO teams know the "crocodile" all too well: impressions rise, clicks fall, and the graph starts to look like the profile of a very hungry reptile. But for B2B executives who do not live in Google Search Console every day, the pattern can be confusing, alarming, and easy to misread. In this episode ...
Swag? Field Marketing Builds Pipeline!
Field marketing is not just events, booths, and branded pens. In this episode of B2B Marketing Pint, Chelsea Ogilvie joins Brian and Brendan to explain how field marketing becomes a real pipeline accelerator. She digs into the human side of B2B buying, why sales alignment is non-negotiable, how digi...
The 90/10 Rule The Drives Content Results
In this episode, Brendan and Brian sit down with Cassie Aite (Hoppier, PostBeam AI) to unpack the real driver behind content success: the 90/10 rule. After years of trial, error, and wasted spend, Cassie shares why 90% of content performance comes from planning—not execution—and how most B2B teams g...
Humour in B2B Marketing?
In this episode of B2B Marketing Pint, Brendan & Brian sit down with Jim Shields—award-winning filmmaker, storyteller, and the creative force behind The Inside Man and Restricted Intelligence—to unpack what B2B marketers can learn from entertainment. Jim has spent decades proving a simple point: peo...
The AI Lie: Volume Isn't Revenue
Crack open one of the biggest misconceptions in AI-driven marketing: more output does not mean more revenue. Brendan and Brian sit down with Karla Congson, CEO & CTO of Agentive, to cut through the hype and get real about how AI is actually impacting B2B marketing performance today. They dig into wh...
How Do B2B Buyers Behave? Behavioral Science for Marketers
What really drives B2B buying decisions? In this episode of B2B Marketing Pint, Brendan Ziolo and Brian O'Grady sit down with behavioral scientist Pauline Kabitsis to unpack how behavioral science can help marketers build better campaigns, landing pages, onboarding flows, and product experiences. Pa...
Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue
Direct mail isn't dead. It's back and it's smarter. In the Season 2 premiere of B2B Marketing Pint, we're joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it's not your grandparents' ...
Your Emails Don't Suck—Your System Does
🎙️Is email dead? Not even close. In this final pour of Season 1, Brian and Brendan sit down with Pierce Ujjainwala, co-founder of Knak, to unravel the persistent myths and modern complexities of email marketing in 2025. Pierce breaks down why emails aren't the problem—it's the bloated systems and l...
It's called Go-to-Market for a Reason: Let's Get Out of the Office
Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to...