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Your B2B Marketing Pint. Delivered Cold.
Your B2B Marketing Pint is a quick, insightful podcast for tech marketers. Joined by other marketing veterans, your hosts Brian and Brendan share expertise on what works today and why. Grab a cold pint of hot takes on branding, content marketing, demand generation and more, served with a side of sarcasm.
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Latest Episodes
🐊 Wrestling the SEO Crocodile
SEO teams know the "crocodile" all too well: impressions rise, clicks fall, and the graph starts to look like the profile of a very hungry reptile. But for B2B executives who do not live in Google Search Console every day, the pattern can be confusing, alarming, and easy to misread. In this episode ...
Swag? Field Marketing Builds Pipeline!
Field marketing is not just events, booths, and branded pens. In this episode of B2B Marketing Pint, Chelsea Ogilvie joins Brian and Brendan to explain how field marketing becomes a real pipeline accelerator. She digs into the human side of B2B buying, why sales alignment is non-negotiable, how digi...
The 90/10 Rule The Drives Content Results
In this episode, Brendan and Brian sit down with Cassie Aite (Hoppier, PostBeam AI) to unpack the real driver behind content success: the 90/10 rule. After years of trial, error, and wasted spend, Cassie shares why 90% of content performance comes from planning—not execution—and how most B2B teams g...
Brian O'Grady
SaaS Revenue Guy
Brian is the founder of an award-winning digital marketing agency that drives revenue for SaaS & Fortune 50 clients on 4 continents. He led the growth of search advertising at IBM to influence a billion dollars in revenue and co-designed IBM’s global search advertising model in 2020. Since then his boutique agency team at Search Warrant has won 8 B2B marketing performance awards. Hungry for more, Brian wonders if the next marketing target to crush might be yours?
Brendan Ziolo
B2B Marketing Dude
For more than 25 years, Brendan Ziolo has helped B2B technology companies develop and deliver high-impact marketing campaigns that generate measurable ROI. As founder and president of Zinc Marketing, he advises clients on marketing strategy and provides end-to-end execution of their plans. Over the course of his career, Brendan has worked in marketing at both early-stage startups and global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. He has taught marketing at the college level, hosts webinars for marketing professionals, and writes extensively about marketing strategy, content creation and demand generation at brendanziolo.com and on social media.
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