Brendan Ziolo, Founder and President, Zinc Marketing
For more than 25 years, Brendan Ziolo has helped B2B technology companies develop and deliver high-impact marketing campaigns that generate measurable ROI. As founder and president of Zinc Marketing, he advises clients on marketing strategy and provides end-to-end execution of their plans, leading an experienced team of strategists, content creators and demand experts in producing results-driven programs. Brendan’s practice is rooted in the belief that marketing is essential to B2B companies’ growth — and that it must be approached as a strategic, integrated and focused activity.
Over the course of his career, he has worked in both early-stage startups and global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. He has created thought leadership campaigns, conducted award-winning product launches, developed top-ranked websites, generated demand through integrated marketing programs and built industry-leading brands.
During his time on the executive team of a public company, Brendan contributed to a 7.5x share price increase. In other past roles, he oversaw the development of a YouTube series that earned 800,000 views and a tradeshow presence deemed one of the top 10 must-sees at a prestigious industry event.
Brendan has provided commentary, articles and conference presentations on trends in marketing, cloud, networking and security for media outlets including ABC, BusinessWeek, Network Computing, Healthcare Business Tech and TMCnet. He has taught marketing at the college level, hosts webinars for marketing professionals, and writes extensively about marketing strategy, content creation and demand generation at brendanziolo.com and on social media.