What if your investors could do more than fund your business? What if they could become one of your most effective demand generation channels?
In this episode of B2B Marketing Pint, Brian O’Grady and Brendan Ziolo welcome Justin Starbird, founder and CEO of The Aebli Group, to explore how B2B companies can turn investors, early stakeholders, and existing communities into powerful engines for growth.
Justin shares how companies in MedTech, advanced manufacturing, and even rocket propulsion are using unconventional marketing strategies to build credibility, attract customers, and open doors that traditional campaigns might never reach.
We dig into turning investors into brand ambassadors, using podcasts to uncover better messaging, and building communities that generate both capital and commercial opportunities. Plus, Justin busts three common myths about how founders should work with their early investors.
Along the way, we discover that bourbon might be an acceptable substitute for beer, and that some of the best demand generation opportunities are hiding in relationships you already have.
Fresh ideas, unconventional growth strategies, and a few myths on tap. 🍺