Field marketing is not just events, booths, and branded pens.
In this episode of B2B Marketing Pint, Chelsea Ogilvie joins Brian and Brendan to explain how field marketing becomes a real pipeline accelerator. She digs into the human side of B2B buying, why sales alignment is non-negotiable, how digital signals help teams find the right moment, and what it takes to build a field marketing function from scratch.
Chelsea also shares smart ways to stretch budget, turn existing spend into better experiences, and move beyond order-taking from sales. Because in long B2B buying cycles, people still buy from people.
Grab a pint and hear how field marketing can build pipeline, not just programs.