Season 2
The AI Lie: Volume Isn't Revenue
Crack open one of the biggest misconceptions in AI-driven marketing: more output does not mean more revenue. Brendan and Brian sit down with Karla Congson, CEO & CTO of Agentive, to cut through the hype and get real about how AI is actually impacting B2B marketing performance today. They dig into wh...
How Do B2B Buyers Behave? Behavioral Science for Marketers
What really drives B2B buying decisions? In this episode of B2B Marketing Pint, Brendan Ziolo and Brian O'Grady sit down with behavioral scientist Pauline Kabitsis to unpack how behavioral science can help marketers build better campaigns, landing pages, onboarding flows, and product experiences. Pa...