Season 2
Want to be CMO? Start with Soft Skills
Brian Stoller, CMO at VentureBeat and former IBM marketing leader, joins B2B Marketing Pint to talk about what it really takes to earn the CMO seat. Spoiler: it is not just brand brilliance. Brian shares why soft skills, sales alignment, team trust, clear goals, and knowing your own gaps matter more...
🐊 Wrestling the SEO Crocodile
SEO teams know the "crocodile" all too well: impressions rise, clicks fall, and the graph starts to look like the profile of a very hungry reptile. But for B2B executives who do not live in Google Search Console every day, the pattern can be confusing, alarming, and easy to misread. In this episode ...
Swag? Field Marketing Builds Pipeline!
Field marketing is not just events, booths, and branded pens. In this episode of B2B Marketing Pint, Chelsea Ogilvie joins Brian and Brendan to explain how field marketing becomes a real pipeline accelerator. She digs into the human side of B2B buying, why sales alignment is non-negotiable, how digi...
The 90/10 Rule The Drives Content Results
In this episode, Brendan and Brian sit down with Cassie Aite (Hoppier, PostBeam AI) to unpack the real driver behind content success: the 90/10 rule. After years of trial, error, and wasted spend, Cassie shares why 90% of content performance comes from planning—not execution—and how most B2B teams g...
Humour in B2B Marketing?
In this episode of B2B Marketing Pint, Brendan & Brian sit down with Jim Shields—award-winning filmmaker, storyteller, and the creative force behind The Inside Man and Restricted Intelligence—to unpack what B2B marketers can learn from entertainment. Jim has spent decades proving a simple point: peo...