Brian Stoller, CMO at VentureBeat and former IBM marketing leader, joins B2B Marketing Pint to talk about what it really takes to earn the CMO seat.
Spoiler: it is not just brand brilliance.
Brian shares why soft skills, sales alignment, team trust, clear goals, and knowing your own gaps matter more than pretending to be great at everything. From managing big demand teams and international experience to navigating AI, publisher challenges, and the myth that every CMO must be a brand architect, this episode cuts through the usual career advice with practical lessons for ambitious B2B marketers.
Also included: hockey trauma, a bucket of Heineken, and one very honest answer about the future of marketing.