What happens when a seasoned B2B tech marketer follows her passion into climate tech?
In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivotโleaving big telecom for a mission-driven career that pursues her passion.
They dive into:
- Why Amy traded telecom for climate tech
- How she navigated the leap into a new industry
- The scrappy, startup approach to marketing with limited budgets
- Building markets vs. competing in mature ones
- Cooperative marketing (even with competitors)
- The reality of aligning passion with performance
If youโve ever wondered whether you can pursue your passion & your marketing careerโthis oneโs for you.
๐น Also, Amy breaks the beer streak and brings a peach vodka seltzer to the pint table. Unorthodox but we'll allow it!