Which roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your team—without blowing your budget.
In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia and scrappy startups too. You’ll learn:
– The must-have hire for early-stage teams
– What skills to outsource—and how to avoid common traps
– How AI is reshaping hiring and team design
– What to prioritize when budgets are tight
– Heather’s top 3 hiring mistakes—and what she learned
Whether you're building your B2B marketing team from scratch or planning to scale, this episode brings clarity (and a bit of comic relief).
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