🎧Earned Media or Bust: Why PR Beats Paid in the Long Term | B2B Marketing Pint Podcast

Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table.

They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right—and when it really isn't worth a press release.

You’ll learn:

Why the best PR starts with story, not spin
How AI and SEO now depend on earned content
When a press release doesn't make sense
Why the trades still matter—and how to use them strategically
The myth that “any press is good press” (spoiler: it’s not)

Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.

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